OBJECTIVE
Gerrit J. Verburg came to us with the desire to amplify their MiniMini™ Chicle in the form of video advertisements. With such a fun subject, we immediately got to work brainstorming ideas for a series of 5-second ads.
DISCOVERY
We leaned heavily into the ‘miniatures’ fad that so many of us tend to get sucked into when we’re scrolling on social media and the web. With a name like MiniMIni™, it was too perfect to pass up the opportunity.
STRATEGY
Right away, we sourced several miniature figurines and got to work setting up scenes and settings. The concept of “taking a mini break with MiniMini™” was underway. We identified 3 different scenarios that would speak to a range of demographics.
Tactical Efforts
- Sourced and staged 3 different scenes for filming
- Created several sizes and orientations of each video, making it easily useable across several platforms
- Filmed and produced stop-motion animations to illustrate the product interrupting the action at hand
- Created targeted ad campaigns through YouTube, including in Puerto Rico
RESULTS
We created a commercial series that makes a big impact can also be built upon with additional concepts and products in the MiniMini™ family. For viewers that come across one of these video ads, it’s sure to spark some excitement for a familiar nostalgic product that’s re-introduced in a memorable and enjoyable format.
CLIENT FEEDBACK
Working with Pure Strategic has been a pleasure. Their knowledge of the industry is second to none and Chris and his team have went above and beyond on all of our requests. We have had Pure Strategic help us with the relaunch of our Vintage Gums - Black Jack, Clove, and Beemans. We began with a marketing campaign and them building a website to increase and drive traffic to educate the consumer of the rich history and provide them with a store locator to buy the product. Not only did they come up with a plan, they explained to us the importance of each step and educated us along the way to increase our knowledge of the social media and digital industry. Pure Strategic is full of great ideas for advertising campaigns and always execute them exactly as envisioned. We could not be happier that we chose Pure Strategic to work with for all of our marketing needs.
— Joe Foguth, Gerrit J. Verburg Company VP Marketing
