STAND OUT FROM THE CROWD
Branding is the vital link between you and your customers, ensuring a cohesive and clear image that authentically connects with your audience. From packaging to social channels, videos, photography, and website, let our professionals collaborate with you to craft a lasting impression on your customer base.
THE OVERVIEW OF OUR BRANDING PROCESS
1. KNOW YOUR PURPOSE
If it’s not already established, we’ll help you define your vision, mission, behavior, culture, and communication. These attributes make up the core of who you are, and your brand should be reflective of this.
2. DIFFERENTIATE YOUR OFFERING
The features of your products or services provide unique benefits to your customer base. We cultivate a strategy to call these out in a way that differentiates you from the pack—and gives you a competitive edge.
3. HONE IN YOUR MESSAGE
Who is your audience? Where do we reach them and how do we speak to them? Together, we’ll figure out who they are and the best way to connect with them. It’s important to determine where your customers can be reached, why they need your brand or product, and where they can find it.
4. EMBRACE YOUR PERSONALITY
Friendly or professional? Easygoing or serious? Approachable or selective? Simply put, defining your personality ensures that the way your business is perceived is aligned with the way you’d like to be perceived.
5. OWN YOUR POSITIONING
Understanding your product or service is key. Are you a premium brand, or a value brand? Why would a consumer shop with you, versus your competitor? Clarity around your brand’s positioning contributes to the effectiveness of your marketing efforts.
6. CREATE THE EXPERIENCE
With your brand defined, it’s time to embrace and amplify. We’ll help you craft and execute the ideal consumer experience, generate awareness, drive trial, and capture conversions.
- Brand / Product Naming
- Logo Development
- Brand Identity / Look and Feel
- Brand Guidelines
- Competitor Analysis
- Market Strategy
- Audience / Persona Definition
- Product / Service Differentiation & Key Selling Points