Big Discoveries Treasure Adventures
A little effort can lead to a big discovery!
Services Provided:
OBJECTIVE
After establishing an online presence for Big Discoveries, our next task was to drive sales of the outdoor products available on their website.
DISCOVERY
We found that most purchases of outdoor equipment and gear occurred primarily when families were planning camping trips. Therefore, we needed to create a strategy to boost demand for these products without relying on family trips to campgrounds.
STRATEGY
We decided to develop a program that encourages parents to engage with their children by teaching them essential outdoor skills. This program would involve using products like a compass, water bottle, and flashlight, packaged in a fun and creative way. This approach would create great engagement for children and serve as a valuable learning platform for parents.
Tactical Efforts
- Conceived idea to sell STEM outdoor / camping equipment without the need for a campground
- Crafted the plot and puzzle elements utilizing existing products
- Held focus group with kids to hone in big fun with these Big Discovery adventures
- Designed graphic assets
- Built custom Shopify product detail page to scale based on number of participants
RESULTS
Our innovation and efforts produced an outstanding product that motivated kids to spend time outdoors, engage with their parents, and acquire valuable everyday skills, all while generating revenue for an exceptional client.
CLIENT FEEDBACK
Chris and his team at Pure Strategic are simply excellent at what they do. Before working with Pure Strategic, we were behind the times in terms of digital marketing. Pure Strategic quickly got us up to speed by redesigning our website, optimizing our digital advertising, and creating effective marketing/promotional content that we can use across all platforms. The content they create is always beautiful and their communication is excellent. The team schedules regular meetings so that we can stay up to date on current projects as well as brainstorm ideas for future projects. I love that I am never “in the dark” and I know every dollar is well spent. I am very much looking forward to continuing our partnership with Pure Strategic and seeing how they can help our company continue to grow.
— David Cross, Sun Company Inc. Executive VP
