BAR-U-EAT
Bar-U-Eat Teams Up with Pure Strategic for Powerful Digital Presence
Services Provided:
OBJECTIVE
The leadership team at BAR-U-EAT approached Pure Strategic with the task of creating an online experience that matches the quality and great taste of their bars.
DISCOVERY
After collaborating closely with the BAR-U-EAT team, sampling the products, and completing our assessment and alignment exercise, we concluded key differentiators and area’s to showcase were their amazingly simple ingredients that not only taste great but also leave you feeling healthy and satisfied, the industry first 100% BPI certified compostable packaging and the authenticity and passion of the founders.
STRATEGY
We determined that our focus should be on the great taste created by simple, quality ingredients, the passion of the founders, and their commitment to sustainability via their BPI-certified compostable packaging. To contribute to the growth of their product, we aimed to promote trial, foster advocacy, and build an professional online presence packed with personality.
Tactical Efforts
- Designed & built a custom Shopify theme
- Designed & configured the Amazon Branded Storefront
- Conceptualized, designed, built & configured a custom sample program system
- Produced motion graphics & video
- Captured product photography highlighting featured ingredients
PHOTOGRAPHY & VIDEOGRAPHY
Our media team crafted a thoughtful content strategy that captures the essence of BAR-U-EAT. This approach highlights their simple, high-quality ingredients, certified compostable packaging, and the adventure that awaits after enjoying their bars. We professionally shot content to transparently showcase the great taste, quality ingredients, and unwavering commitment to sustainability that define the BAR-U-EAT brand.
SAMPLE PROGRAM
While creative copy, photography, and video are excellent at sparking interest, nothing compares to the experience of trying the bars firsthand. Our team created a sample program for BAR-U-EAT that allows new customers to try a variety of bars. Once customers provided their information, the bars were sent directly to them. This approach enabled us to follow up with prospective customers personally, offering incentives to return and make a purchase or to share their positive experience with friends and family.
RESULTS
Our objective was to create a phenomenal online experience for BAR-U-EAT, and the client and Pure Strategic are thrilled with the results. We contributed to a new website, an Amazon storefront, digital media, marketing campaigns, and sample programs, all of which culminated in an exceptional online presence that seamlessly extended into brick-and-mortar stores.
We're incredibly proud of the collaboration and hard work we put into the BAR-U-EAT brand.
CLIENT FEEDBACK
We brought on Pure Strategic to take us out of the kiddy pool and into the deep end with a digital presence that would rival the most well-known, big-budget CPG brands. Our initial request from them was to revamp our website and after our kickoff meeting, we were especially impressed by their strategic (pun intended) approach to digital marketing. They helped us build our website as the foundation of our brand and we were so pleased with how it came out that they ended up spearheading multiple projects including setting up our Amazon store front, building out our sample program, creating video and photo assets, running our paid ad campaigns and a lot more. They're upfront and realistic about their capabilities, yet always willing to go out on a limb to try to make our crazy, hair-brained ideas work. One of the most valuable things for any contractor that we bring on is communication, and in this regard they are phenomenal. I'd recommend Pure Strategic to any brand looking to take their game to the next level. They rock.
Jason Friday, BAR-U-EAT Co-Founder
