Website Redesign +
E-Commerce Strategy
Branding
Design & Development
Analytics & Insights
Objective
Pure Strategic was tasked with creating a new website for Red Rose Tea, incorporating a rebranding strategy and designing a more modern look to better appeal to millennials, foster advocacy within the demographic, and optimize the online shopping experience for both new and current customers.
Strategy
After evaluating Red Rose Tea’s needs for their new website, Pure Strategic chose a platform that would best support the growth and evolution of their e-commerce business. A key element of the strategy was to ensure site responsiveness and a great user experience across devices. After developing personas for the brand’s target audience, Pure Strategic designed and executed a new look and feel for the website that would help draw in the millennial audience, without losing appeal among existing brand demographics.
Tactical Efforts
- Conducted market and competitor analyses
- Produced copy and developed original content
- Executed product and lifestyle photography
- Developed responsive and mobile-friendly website design with a modern look and feel
- Transferred site to new, more efficient platform and built out new look and feel
Client Feedback
During the past year, Pure Strategic has been an instrumental partner in bringing a huge step-change to Redco’s digital and e-commerce efforts and capabilities. This has included an entire re-design and implementation of two branded websites, the company’s e-commerce platform, and the marketing efforts by which we continue to drive online revenue, with our combined Red Rose and Salada website revenue up over 35% year-to-date versus last year. Pure Strategic continues to consistently add value to our business, taking the initiative to provide us with innovative solutions that drive revenue, email acquisition and loyalty for our brands.— David Burrows, Redco Foods, Inc. VP and Chief Marketing Officer
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