Primal Pet Foods awarded Pure Strategic the opportunity to spearhead the launch of their new product, Bone Broth. Success for this launch was defined via education, reach, and the reception of the new product by retailers and pet parents alike.
Bone Broth was identified as an optimal introduction/crossover product, as it appealed to both raw feeders and potential new customers as well. Hydration, nourishment, and numerous benefits were identified as highlights. In addition, we discovered there were a variety of ways to serve our furry friends this flavorful elixir. Once the features and benefits had been identified, it was time to dive into strategy.
To tell the Primal Bone Broth story, Pure Strategic aimed to educate on the importance of the new product by highlighting the nutritional benefits of Bone Broth for dogs and cats. Using the information from the discovery process, Pure Strategic defined the target audience to maximize impact and built a cohesive plan. This plan included the utilization of photography, videography, and digital campaigns to amplify and promote the new product and drive consumers to purchase at brick and mortar.
Pure Strategic led the charge with this new product launch and contributed to the most successful product launch in Primal Pet Food’s history. Retail, consumer, and sales expectations were all exceeded. Because the launch was so successful, Bone Broth became a core product in their product lineup within the first year of its launch. In turn, this resulted in greater distribution of Bone Broth and helped pet parents across the nation easily hydrate and nourish their beloved companions.
From the initial meetings with Chris and his team, we were impressed with the way Pure Strategic works. With their performance based model, we know they are accountable and they truly deliver results. To date, Pure Strategic has created our new website from the ground up, launched our online swag store, created original blog content, and created engaging social media content across multiple platforms. They want to get every aspect of their work right, even if that means they pick up a couple hours on their dime to ensure perfection.— Kyle Frautnick, Primal Pet Foods Marketing Director
Pure Strategic brings a level of skill and enthusiasm to the table and there’s no shortage of ideas with this team. When challenged with the task of finding innovative ways to market to our customer base, Pure Strategic not only delivered a wealth of proposed concepts, but also executed one on a tight turnaround for us. Their staff is incredibly talented and the work ethic is unmatched. They’ve gone above and beyond to ensure projects are completed on time and to ensure our satisfaction. With Pure Strategic, we know we’ve hired a team of experts to handle all of our design, social media, marketing and strategy needs.