A handcrafted, small batch frozen dessert searching for an identity
Strategy
Branding
Marketing
Social Media
Design
Design & Development
Analytics & Insights
Objective
How can you make another dairy-free dessert stand out from the competition? That’s the question we set out to answer. Our aim was to handcraft a new brand identity for DiNoci from the ground up, bringing their brand into being – both on and offline – from the shelf to the web.
Strategy
DiNoci is derived from Italian, meaning “of nuts”. We used the simplicity and purity of ingredients as the guiding light for our visual identity and brand strategy. From brand voice to visual identity, market launch strategy, messaging, content and social strategy – we kept true to the core of DiNoci’s simplicity and purity.
Discovery
Our step-by-step, collaborative discovery process ensured that we focused on the key differentiating factors of DiNoci as a premium dairy-free dessert that does not compromise on taste. Through competitive analysis, persona creation and in depth consumer research, our insights became the driving force in our efforts to bring DiNoci to life.
Tactical
- Identified key differentiators
- Created personas
- Established tone and voice
- Crafted brand and product messaging
- Designed visual identity
- Established product package design
- Created brand guidelines
- Established the marketing / brand awareness strategy
- Build original content including original photography portfolio
- Outlined brick and mortar distribution planning
- Contributed to investor proposal efforts
Photography
Small batch, handcrafted frozen dessert deserves original, handcrafted photography. Our in-house photography team drove the creation of a portfolio of product and lifestyle photography that showcases the velvety texture and richness of DiNoci ice cream. From a single spoonful, to a double scoop – our photography takes the user on a rich journey of delectable desserts.
Results
We proudly helped launch DiNoci into the marketplace with a full brand identity in place – well positioned to appeal to consumers as well as investors. Bringing their vision into reality, we helped secure their first brick-and-mortar placement as well as their first investor relationship. They now have a brand voice, visual identity and marketing strategy that will scale alongside their sweet success.
Client Feedback
Chris Brown and his team of marketing professionals at Pure Strategic Solutions are definitely on the cutting edge of marketing services in the digital age. Their knowledge of social media and how it is being used to attract, track, and engage clients is remarkable. They are very client focused and understand the challenges of getting a new product introduced to the potential users whether that be on a small local basis or on a broad national platform. They have been working with our small start-up company to develop a marketing plan. Their photographic work is excellent and adds such a professional and taste-sensual feeling to the project. In a step-by-step manner they put together a plan that was easily understood and very presentable to our team and potential investors. They did an excellent job of analyzing our selected markets, major competitors, and specific end-users for our non-dairy frozen dessert. One of the most impressive parts of the project was how they could develop a website and integrate it with a variety of social media platforms that were available to a wide range of potential customers. The assistance with packaging design and labels was top notch and helped us create product awareness that made the product highly desirable to prospective users.— Bruce Wiesley, DiNoci - Dairy Free Frozen Dessert Executive VP
The bottom line is that Pure Strategic Solutions is fully engaged in doing not only marketing development work, but also prepared to assist new or established firms with implementation and operation of the various platforms being employed for introduction of the product. They are flexible, client focused, and well-positioned to help clients achieve their marketing objectives in a very cost- effective manner. They know how to get a business positioned to aggressively move new or existing products into the market in a very professional manner that is in-step with the new digital world we all live in today.
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