Comprehensive
Digital Strategy
Strategy
Marketing
Social Media
Design
Objective
Create a digital strategy to support conversions at brick and mortar retail while growing brand awareness and loyalty across social channels.
Strategy
To drive sales at the retail level, Pure Strategic developed a digital strategy to enhance and optimize functionality of the existing website, provide paid search and social media support, all with the ultimate goal of driving sales in-store. Through updates to the site and targeted social media campaigns focused around brand awareness, email acquisition, and page likes, Pure Strategic would be able to position Boulder Organic! for substantial growth.
Tactical Efforts
Strategic pieces of the social campaigns included developing an original content calendar with a weekly cadence of recipes and soup-related articles to support SEO on the website and increase engagement on social channels. The recipes were leveraged for seasonal recipe books that were pushed out through email marketing. The social calendar was also aligned with partnership efforts to maximize overall effectiveness. Pure Strategic worked closely with Boulder Organic!’s public relations partner to support blogger and influencer outreach. Fans of the Boulder Organic! social channels were also encouraged to engage with and advocate for the brand through a weekly giveaway on Instagram. To help visitors find Boulder Organic! in stores, traffic was driven to the online store locator.
Photography
The proper mix of product and lifestyle photography helped to tell the story of Boulder Organic. This original imagery complemented the copy and contributed to great engagement and growth of their social channels.
Client Feedback
Pure Strategic has been an invaluable partner since we began working together over the last two quarters. Our digital presence has stepped up significantly. We now have the look, feel and cadence of an established brand. We have been able to execute beautiful digital campaigns that position us at a level we simply could not achieve before. The Pure Strategic team ensures our website and social campaigns are in complete alignment; although this is basic, it was not the case prior. Pure Strategic’s proactive nature has been invaluable in further enhancing our web presence. They go above and beyond in suggesting alternate ways to optimize not only how a website looks and feels, but how it performs in search. Communications with the Pure Strategic team are easy and their response time is excellent. Their compensation structure is also a hassle-free way to ensure our goals are set clearly, achieved, revisited and updated regularly. I’m very glad to call Pure Strategic a partner.— Jen-ai Stokesbary, Boulder Organic! Marketing Director
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