“Therefore I GoLite” Consumer Generated Content Campaign
Creating impactful content and imagery was becoming too time consuming and expensive for the small, fast-growing brand, so they looked to Pure Strategic to help them identify an affordable alternative to traditional methods.
Pure Strategic sought to leverage GoLite’s very loyal and engaged customer base through social storytelling, and utilized consumer-generated content to connect with customers on a personal level and to recruit brand ambassadors.
Pure Strategic designed and developed a social app that allows customers to submit photos of their everyday outdoor adventures using their favorite GoLite gear, along with a unique “Therefore” line, in turn growing the brand’s audience, increasing reach and strengthening consumer relationships.
The content has since been used in all of the company’s marketing materials, including in-store POP, catalogs, digital marketing and social media.
The campaign was communicated via email marketing, website calls to action, blogs, social media organic and promoted posts and word of mouth.
- Design and build Facebook app
- Site-wide graphics
- Design and manage social media promotion
- In-store print POP materials