“Give More, Get More” Black Friday/Cyber Monday Promotion
Increase eCommerce revenue 20% YOY during the 2013 Black Friday/Cyber Monday time-frame without increasing marketing spend.
With no additional marketing budget provided to expand reach and drive new traffic, Pure Strategic looked to positively affect other key metrics that would greatly impact revenue by engaging the existing customer base.
Pure Strategic conceptualized and executed the ‘Give More, Get More’ promotion to drive an increase in average order value. The promotion offered customers free gifts at certain spending levels, prompting them throughout the shopping experience to buy more.
The promotion was communicated via a high cadence email campaign, site-wide graphics takeover, affiliate display advertising and organic social media content.
- Design of look-and-feel and messaging
- Site-wide graphics
- Email campaign creation and management
- Affiliate marketing support materials
- In-store print POP materials