Original Content Strategy & Campaign
Help establish Daiya as a resource for dairy-free living and promote the sale of their products at the retail level.
Pure Strategic developed an authentic and compelling content strategy to engage customers, connect them to Daiya products and motivate them to take action. Original content creation focused around the dairy-free lifestyle, allergies and recipes, to be delivered at a regular cadence across social media with the goal of improving organic SEO and expanding reach, promoting trial, engagement and advocacy.
- Wrote, posted and promoted original blog posts
- Conducted third party blogger outreach and engagement
- Analyzed and delivered monthly reporting